Create an Effective Go-to-Market Strategy
Successful product launches start with understanding your customer and end-user needs, then having the flexibility to design your packaging, graphics and distribution around them.
Choose Your Dispensing System Wisely
From flip cap to flat cap, and ribbed to smooth, know the pros and cons of different opening systems.
Design Around Your Needs
Do you want curvatures and patterns in your seal? Do you require expiration dating? Make sure your tube design fits your needs, not your contract packager’s needs.
Know Your Timing Requirements
If you’re considering custom tube properties—which most brands are—make sure that your contract packaging supplier has access to the proper materials, tube sizes and types of caps, along with lead time structures.
Plan Your Flowability
Product viscosity and tube orifice must work seamlessly together to please the customer and give your brand the customer experience it deserves.
To Seal or Not to Seal
Depending upon your product and end-user requirements, you may or may not require a seal. Know the ins and outs, and proper applications, of seal implementation.